September 4, 2023
Change.org is searching for a Senior Media Campaigner to bring media expertise to the US team, help the team learn best practices for communicating with journalists and landing hits, and directly drive coverage of the biggest and highest impact campaigns on Change.org in the US.
We’re a social impact business (a public benefit company), and the world's largest nonprofit-owned tech platform focused on civic action with 100m monthly users, 50,000+ campaigns launched on the site every month, and a 100% user-generated revenue model. Our users win campaigns for change once every hour.
From mobilizing over 5 million people to stop the Willow Project oil pipeline, to large-scale campaigns for the people of Iran and against the war in Ukraine, and calling for racial justice in the U.S., many movements were born on Change.org. Dozens of local, national, and international victories are happening every day thanks to the strength of our members who are changing the lives of people around the world. We want to help them go even further and we need your help!
As a Senior Media Campaigner, you will:
Use media expertise to drive brand awareness and affinity for Change.org in the US.
Directly contribute to rigorous goals around media hits and impressions by supporting the highest potential campaigns in the US market.
Support the US team to upskill in communications work, including best practices for pitching, building relationships with journalists, etc.
Conduct media training for Change.org petition starters
Core competencies needed to be successful in the role:
Strong media skills, including experience working with and pitching to journalists, developing media strategies to gain attention of decision makers and the public, and using media to build brand affinity.
Proven track record of landing high profile media hits, including broadcast and top-tier digital and print publications.
Existing relationships with journalists in the tech, social impact and civic space.
A good understanding of the US news landscape, particularly including coverage of social justice, economic, political and environmental issues.
Willingness to work across difference, including providing support to policy-compliant campaigns that you may not agree with but align with Change.org’s commitment to being an open platform.
Experience managing a team, mentoring team members or supporting peers to improve their skills pitching media.
You have a can-do, positive attitude, are self-motivated, keen to learn, and willing to take risks, to fail, and to adapt.
You are low-ego, with a strong sense of fun and give-and-take. You're driven by results, and you're always curious about how to improve your work.
You have 4-6 years of experience in a media-related field, with a proven track record of driving top tier coverage.
You have some informal or formal experience with grassroots campaigning or advocacy. You have causes that matter to you.
Previous experience working on publicized political or social justice campaigns.
Helpful but not required: some familiarity with US government affairs.